February 5, 2008

Oh My, What a Shocker!


The gap in good press has widened since the New Hampshire primary, with Clinton dropping to 47% positive comments and Obama holding steady at 83% positive. NBC’s coverage has been the most critical of Clinton – nearly 2 to 1 negative (36% positive and to 64% negative) Conversely, ABC’s coverage was most supportive -- nearly 2 to 1 positive (63% v. 37%). CBS and FOX were more balanced – 50% positive comments on FOX and 56% positive on CBS.
And sadly:
Only 1 in 5 stories (20%) contained a discussion of any policy issue. By contrast, a majority of stories (57%) discussed the strategy and tactics of the contenders and nearly half (47%) discussed their prospects for becoming the party’s nominee, i.e., the campaign horse race.

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